YUM

 Under the gracious patronage of Her Majesty Gyalyum Sangay Choden Wangchuck, RENEW enters a bold new chapter, stepping into a creative realm that honours Bhutanese weavers, celebrates our rich textile heritage, and strengthens the livelihoods and independence of survivors.  Her Majesty Gyalyum Sangay Choden Wangchuck officially launched the brand YŪM to support the cause. YŪM is more than a label, it is a movement and a visionary initiative that brings to life high-quality, minimalistic, and timeless Bhutanese couture. The brand is built on three core pillars: signature collections, made-to-measure pieces, and the development of innovative contemporary fabrics. The collection was designed and conceptualized by Ms. Charmi Chhed